rockstar energy focus launch

Get ready to level up with Rockstar's newest line of Focus fueling energy drinks. This isn't your average energy boost – we've taken it a step further. Say goodbye to those one-dimensional caffeine bombs and say hello to a whole new experience that's all about enhancing the things we love. Whether you're an early riser, a meditation guru, or just have exceptional taste; we wanted to bring your world into focus.

role: designer/animator

  • Design & Animation: Scholar

    Executive Creative Director, Partner: Will Johnson

    Art Director: Zach Herdman

    Managing Director / E.P.: Anne Skopas

    Executive Producer: Peter Hullinger

    Head of Production: Nicole Smarsh

    Sr Producer: Michael Heil, Andrew Rindlaub

    Designers: Kirt Critoph, Liam Elias, Susie Scheer, Olivia Trotter, Javier Tommasi

    CG Lead: Michael Cafarelli

    3D Animators: Kirt Critoph, Liam Elias, Vin Kim, Susie Scheer

design development